About Us



Today, 5 decades later; Beidoun Trading Company continues to build upon its solid expansion, by bringing a swift and convenient luxury shopping experience across the GCC region through the online store.



Established in 1961, Beidoun Trading Company was founded by Zouheir J. Beidoun with visionary stance and unwavering determination to revolutionize beauty and fashion in Kuwait. 

Since Zouheir J. Beidoun first opened Prince Store in 1961, in Fahad Al-Salem Street, Beidoun has led the way in sourcing the most desirable brands, as one of the most renowned beauty, cosmetic and luxury retail chains in Kuwait.

Jamil Z. Beidoun, CEO upheld the legacy with an ongoing venture to maintain and expand new and thriving business partnerships. Ones that will continue to furnish customers with premium brands, tailor-made services and delightful shopping experiences in stores. Beidoun Trading Company’s notable reputation was charged with Suzy Z. Beidoun’s dedication to the managerial and operational fronts.

The third generation, Omar E. Beidoun and Zouheir J. Beidoun jr. adopted innovative work methodologies to further expand the business, concept stores, and boutiques as well as the Beidoun Online Store. Being the first online store to open in the region, beidounonline.com has become a pillar of style, quality and luxury through an outstanding customer service and a distinct selection of products from some of the world’s most prominent labels.

Today, 5 decades later, Beidoun Trading Company, home of luxury, has 20 showrooms across Kuwait, flagship stores to exclusive concepts. A solid expansion that is built by strong partnerships with principals. 




Ensuring a unique shopping experience, an advanced logistics center in Kuwait makes it possible for us to provide optimal data protection and the utmost security for online payments. Through the solid relationships formed throughout the years with renowned brands, the buying team selects and orders coveted products on location and directly from suppliers, allowing them to showcase nothing but the best brands and looks to each customer. Along with this, is a fast, reliable and smooth 2-day delivery service across the GCC region and a competent customer service that is ready to respond to customers queries, from product information to styling tips.


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